Cellcom, the biggest cellular provider in Israel, came out with a special offer last January, for a limited period of time, which gives away 1,300 NIS discount for purchasing a new phone.
Aiming to communicate the message Promarket Group sent to the streets five branded Cellcom cars with teams inside, that cruised around Israel giving away 1,300 NIS to people. The team filmed the route of the car and people followed the trail of the car on a special internet site. The car stopped once every an hour and the first person to meet them at the stopping point won 1,300 NIS in cash immediately.
Thousands of people followed the cars on the net and on the road, creating a great buzz. During the five days of activity, All together 100 people won immediate prizes and thousands of people were exposed to Cellcom's special offer.
Aiming to communicate the message Promarket Group sent to the streets five branded Cellcom cars with teams inside, that cruised around Israel giving away 1,300 NIS to people. The team filmed the route of the car and people followed the trail of the car on a special internet site. The car stopped once every an hour and the first person to meet them at the stopping point won 1,300 NIS in cash immediately.
Thousands of people followed the cars on the net and on the road, creating a great buzz. During the five days of activity, All together 100 people won immediate prizes and thousands of people were exposed to Cellcom's special offer.
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