LIVE transatlantic performance IN 3D

For the first time in the world, a live performance, broadcasted in 3D on a fixed line, between two continents. The performance was screened in Israel in front of the general public.

Bezeq, Israel's largest telecommunications company, wanted to show the public the capabilities of its new broadband: the The next generation network, Or in short: "NGN".
The Challenge:We wanted to showcase to Bezeq's customers the power and capabilities of the world's most advanced Web technology .

The Solution:To bring one country to another in 3D using the NGN broadband!Or in simple words- bring England to Israel via NGN. We wanted to show that via Bezeq's broadband an entire 3D show can be sent and broadcasted live across the ocean- and thus prove that Bezeq's Broadband, NGN, is the best in the world!

So how was it done?
Promarket Group with cooperation with "Sledge" a London based Production Company, produced an event filmed and broadcasted from London to Tel Aviv.
The opening event took place on the 29.8.10, for 200 leading advertisers in the Israeli business market. On this occasion, Bezeq Israel and BT UK joined together to produce the first 3D live conference that was broadcasted through high speed internet technology. Ian Pearson, BT's Futurologist, gave a live lecture on the future of technology.

This marked the beginning of a public mega event launching NGN technology, which brought the streets of London to Tel Aviv harbor with live 3D broadcastings. Bezeq placed two giant screens at the Tel Aviv port and in the south bank of the Thames River in London. Live shows and concerts took place simultaneously in London and in Tel Aviv as the crowd, in both cities, were able to watch them with designated 3D glasses.The shows included a Chinese circus with dozens of jugglers and acrobats performing on a huge stage fully synchronized in both cities at the same time.The event included many other activities such as cooking shows with a well known chef in London, street performers and musicians.
Near the stage show, we set up a Pop up Store to illustrate how our house will look like in the era of NGN technology.

Results: The event demonstrated the Bezeq NGN broadband lines which allow today's fastest connection and communication from everywhere to anywhere in the world. The general public was invited to come to Tel Aviv port, celebrate the end of the summer vacation with Bezeq NGN and enjoy an abundance of activities for the entire family. Over 100,000 people came to watch the event that was also covered and broadcasted by the media.




Client: Bezeq Israel
Creative and production agency: Promarket Israel
Communication: RRsat
3D broadcasting: Telegenics UK
Production in London: Sledge UK

Broadcasting infrastructure: BT Uk
Shooting production: Done and Dusted UK
3D technology:Inition UK