Passover is one of the three important Jewish holydays celebrated in Israel. In this holyday people usually buy a gift for the hosting family, mostly presents the family can put on the festive table.
Coca - Cola gave the consumers a possibility to create an exciting gift for their families and for themselves- a personalized coca cola bottle or can with their own photos and their own wishes.Coca- cola has opened a special microsite where people were invited to design a personalized Coca – Cola can.
The can was sent to the families as a gift for the Passover holiday by a special Coca - Cola delivery service at no cost at all.At the same time, Promarket, a live marketing agency, has created eight coca- cola arenas at city centers across the country. Passers-by were able to design their own custom Coca - Cola bottle label using touch screen computers, and then get their customized bottle on the spot, free of charge. The response was great. Hundreds of thousands of cans and bottles were made during the two week activity. The cans and bottles were then placed on hundreds of thousands of Israeli Passover eve tables.
In order to celebrate the end of the project, thousands of the personalized cans created Coca-Cola's logo on a big billboard
In order to celebrate the end of the project, thousands of the personalized cans created Coca-Cola's logo on a big billboard
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