Coca-Cola ZERO man made island in the Red Sea

Coca-Cola ZERO has launched an extraordinary summer attraction in the middle of the Red Sea.

Coca-Cola Zero launched an extraordinary summer attraction in Israel: a mini-island called "Coca-Cola Zero-Zone" that was built as a floating island in the middle of the Red Sea, designed as an urban street, offering a unique sampling experience to its visitors.The "Coca-Cola Zero-Zone", was built and produced by Promarket Israel, covering an area of over 400 square meters and was surrounded by water on all sides. It was built on the northern coast of the Gulf of Eilat, at a distance of about 100 meters from the shore and was accessible only by swimming to it or by shuttle boats. Once you arrived you were rewarded with an experiential sampling of Coca-Cola Zero.

Visitors at the Coca-Cola Zero-Zone enjoyed cold and refreshing Coca-Cola Zero served out of a pool bearing the brand logo, live drumming performances, a variety of games and great music. They all got to kick off their weekends with a private island party! Hundreds of photos were taken on a daily basis and were posted to the brand's Facebook page – where visitors could find themselves, tag the photos and share the experience with their friends.The visitors to the Coca-Cola Zero-Zone also receive a special "Benefits Bracelet" from Coca-Cola Zero, granting them various discounts at dozens of shops, restaurants, bars and other locations in the southern Israeli tourist city of Eilat.

"Cellcom Games Festival"

Cellcom, a leading Israeli cellular provider, has launched new games app in her games portal. Wanting the public to learn about Cellcom's games variety, Promarket agency created the "Cellcom Games Festival". This Festival combined new technology games with old fashion games with a festive twist. The festival took place at the Tel Aviv harbour inviting children and grownups to come and play for free. Among the games people could play "catch me if you can" using GPS, DJ musical chairs, human bowling game, big screen Tetris that can be controlled via cellular phone, Gaga, retro arcade games such as digger, pacman, "Saymon says" using costumized electronic trampoline, DDR contest that was controlled by a screen on the harbour's water and "super cellcom" special costumized game that created interaction between a person tied by long flexible strips and a screen, trying to maneuver and run away from creatures on the screen. Tens of thousands people came to play and celebrate at the 2 days long Festival that was covered by the media.

watch our video here

Bezeq NGN- transatlantic tug of war

Bezeq, Israels largest telecommunications service provider has launched it's NGN technology, that allows real time, immediate information transference. The event took place at the Tel Aviv harbour where a big screen using the new technology, created a dialog between live events on the stage in Tel Aviv and live events that took place at the Times square New York. People attending the event could watch a live stand- up show with Israeli comedians in Tel Aviv and Israeli comedians in NY,participate in public sing along with a singer hosting the Israeli audience from a stage on Times square, watch magicians, take part in family gathering with people from Tel Aviv meeting their dearest family members that lives in NY, and transatlantic tug of war between Israelis and New Yorkers

watch our video here

My Coca-Cola

Passover is one of the three important Jewish holydays celebrated in Israel. In this holyday people usually buy a gift for the hosting family, mostly presents the family can put on the festive table.

Coca - Cola gave the consumers a possibility to create an exciting gift for their families and for themselves- a personalized coca cola bottle or can with their own photos and their own wishes.Coca- cola has opened a special microsite where people were invited to design a personalized Coca – Cola can.

The can was sent to the families as a gift for the Passover holiday by a special Coca - Cola delivery service at no cost at all.At the same time, Promarket, a live marketing agency, has created eight coca- cola arenas at city centers across the country. Passers-by were able to design their own custom Coca - Cola bottle label using touch screen computers, and then get their customized bottle on the spot, free of charge. The response was great. Hundreds of thousands of cans and bottles were made during the two week activity. The cans and bottles were then placed on hundreds of thousands of Israeli Passover eve tables.
In order to celebrate the end of the project, thousands of the personalized cans created Coca-Cola's logo on a big billboard

Houses in the forest fair

Tnuva, the largest dairy products manufacturer in Israel, has launched a new TV commercial about the variety of Israeli families and the different life style of each family The ad says that what is common to all Israeli families is the fact that everyone grew up with Tnuva in their homes. Promarket live marketing agency faced a mission: to create an event that allows Israeli families to experience the Tnuva values reflected in the spot.

We created an event called "Houses in the forest", a fair for the whole family in one of the Israel's largest forests. The fair allowed children and their parents to enjoy the nature in the first days of the spring, during the Passover vacation, with all kinds of activities and shows for the entire family.Fair's visitors could enjoy a variety of experiences inside the different houses built in the forest: "The House Of Theater" where a classic children's play was presented;" The House Of Books" where children could enjoy classics of the Israeli children's literature; "The House Of Music" where musical performances were held; "The House of Maze" which was a huge maze for adults and children; "A House On The Lake" which was a floating raft designed as a house; "An Athletic House" which included an omega house, a rope bridge, ladders and other extreme activities; "The Pets House"; "The Craft House" where parents and children could create a souvenir from arts and crafts materials and take it home. A few weeks before the fair, families were invited to write about the meaning of "home" to them and upload it to a designated micro-site. The top ten rated stories became a commix exhibition that was presented at the "Tnuva House" – the central house in the fair. 70,000 people came to enjoy the free of charge fair which became the largest Passover holiday event this year.

watch the video here

Fanta Israel awards teens for being spontaneous

Coca-Cola Israel Launched the Fanta FBALL bottles in April 2010.In order to reach the target audience of teens, with the brand's message "never say no to fun" a youth club was created by Fanta and Promarket Israel agency: the Fclub. The purpose of the club: to give teens a range of spontaneous, exciting and full of fun experiences under the roof of one brand: Fanta.
Tens of thousands of teen's registrated to the club via Facebook or via text messages. Every few days a text messages was sent to their mobile phone. The teens, that were spontaneous enough to be the first to respond, awarded with great events that were available to numerous club members only:
Yacht party: about 70 teens who responded fast enough to the text message were invited at the same day to Fanta's yacht party in the middle of the sea, loaded with games, prizes, contests, and plenty of Fanta.
Spontaneous flight to London: in collaboration with the Israeli 24 music channel, teens were invited by SMS to come with their passport to the channel's pop up Studio in Jerusalem. The 24 teens, that arrived first, participated in live broadcasted mission and won a flight ticket to London for 24 hours of fun.
Pool summer party: a huge summer party was held for 2500 club members that were the first to respond to a facebook invitation.
First Stand up Show on the plane: the first 70 respondent to text message won a ticket to a live stand up show on a plane for club members only.
Mob the mall: at a late night hour, 35 spontaneous teenagers were given 1,000 NIS and a flashlight and were sent to mob Lee Cooper store- one of the hottest denim brand in Israel.
"A Nowhere orange night": the closing party of the club took place in the nature at one of the most ancient woods in Israel. Fanta's shuttles brought 1000 fast responded to a secrete place in the woods to a party that lasted all night long.
watch the video here

Cellcom- floating raft concert

In recent years, "Cellcom", the leading Israeli cellular provider launched the biggest musical events in Israel, branding itself with the music industry in Israel. Projects like "Cellcom Volume", a series of live concerts by Cellcom, and the Israeli version of American Idol "A Star is Born" are examples of this connection.This year Cellcom launched a new plan designed especially for families, and was looking to keep on with a big musical event designed for families . A survey conducted by the brand concluded that 75% of Israelis like to spend their family quality time having a picnic, specifically in open-green spaces."Promarket Group" was asked to create an event in the spirit of the music motive, and the beginning of springtime in Israel, that would connect with the Cellcom family plan. That’s how the "live Musical-Raft concert" was created. Cellcom invited Israeli families to come to the Yarkon Park in Tel Aviv, to celebrate springtime in Israel with the biggest family in Israel- the Cellcom family. They spent the afternoon having a picnic while listening to eight musical rafts that floated up and down the biggest river in the Tel-Aviv area, spreading over a 2.5 kilometer course. Eight different musical shows, composed of well known Israeli artists and bands performed live, on eight different rafts, while the families sat by the bank on Cellcom branded picnic blankets. and enjoyed a classic spring day.Tens of thousands of people came to the picnic enjoying a pleasant sunny afternoon and listening to great music.

coca cola village- experiential & facebook real time interaction

for the past three summers, Coca-Cola Israel created the best summer vacation for teens- a summer camp called The Coca-Cola Village bringing together music, friends and fun. Israeli teens spend most of their time on facebook so this time, Coca -Cola and the live marketing agency Promarket provided the visitors of Coca-Cola village the opportunity to share their experiences via Facebook with the help of special bracelets, which transmit an RFID signal. Through these devices they can put a digital ‘like’ on virtually everything in the village, starting from the pool, the spa, the extreme activities and sport section. There are forty facilities all across the area, which are waiting for each of the guests to express their ‘affection’ by putting the bracelet to the readable RFID device that was created be e-dologic publicis agency .

To register for a three-day vacation in the Coca-Cola village, Israeli teens were asked to sign up on the Coca-Cola village Facebook page, gather a group of 8 friends and 10x8 Coca-Cola caps and pay a nominal fee of 199 shekels per each of the kids. The activities started on July 14.
The Coca-Cola village is the most desirable vacation for teens in Israel for the last three years and it was established and produced for Coca-Cola by the experiential marketing agency Promarket

watch the video here