Tnuva, the largest dairy products manufacturer in Israel, has launched a new TV commercial about the variety of Israeli families and the different life style of each family The ad says that what is common to all Israeli families is the fact that everyone grew up with Tnuva in their homes. Promarket live marketing agency faced a mission: to create an event that allows Israeli families to experience the Tnuva values reflected in the spot.We created an event called "Houses in the forest", a fair for the whole family in one of the Israel's largest forests. The fair allowed children and their parents to enjoy the nature in the first days of the spring, during the Passover vacation, with all kinds of activities and shows for the entire family.Fair's visitors could enjoy a variety of experiences inside the different houses built in the forest: "The House Of Theater" where a classic children's play was presented;" The House Of Books" where children could enjoy classics of the Israeli children's literature; "The House Of Music" where musical performances were held; "The House of Maze" which was a huge maze for adults and children; "A House On The Lake" which was a floating raft designed as a house; "An Athletic House" which included an omega house, a rope bridge, ladders and other extreme activities; "The Pets House"; "The Craft House" where parents and children could create a souvenir from arts and crafts materials and take it home. A few weeks before the fair, families were invited to write about the meaning of "home" to them and upload it to a designated micro-site. The top ten rated stories became a commix exhibition that was presented at the "Tnuva House" – the central house in the fair. 70,000 people came to enjoy the free of charge fair which became the largest Passover holiday event this year.
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