coca cola village- experiential & facebook real time interaction

for the past three summers, Coca-Cola Israel created the best summer vacation for teens- a summer camp called The Coca-Cola Village bringing together music, friends and fun. Israeli teens spend most of their time on facebook so this time, Coca -Cola and the live marketing agency Promarket provided the visitors of Coca-Cola village the opportunity to share their experiences via Facebook with the help of special bracelets, which transmit an RFID signal. Through these devices they can put a digital ‘like’ on virtually everything in the village, starting from the pool, the spa, the extreme activities and sport section. There are forty facilities all across the area, which are waiting for each of the guests to express their ‘affection’ by putting the bracelet to the readable RFID device that was created be e-dologic publicis agency .

To register for a three-day vacation in the Coca-Cola village, Israeli teens were asked to sign up on the Coca-Cola village Facebook page, gather a group of 8 friends and 10x8 Coca-Cola caps and pay a nominal fee of 199 shekels per each of the kids. The activities started on July 14.
The Coca-Cola village is the most desirable vacation for teens in Israel for the last three years and it was established and produced for Coca-Cola by the experiential marketing agency Promarket

watch the video here