Cellcom, a leading Israeli cellular provider, has launched new games app in her games portal. Wanting the public to learn about Cellcom's games variety, Promarket agency created the "Cellcom Games Festival". This Festival combined new technology games with old fashion games with a festive twist. The festival took place at the Tel Aviv harbour inviting children and grownups to come and play for free. Among the games people could play "catch me if you can" using GPS, DJ musical chairs, human bowling game, big screen Tetris that can be controlled via cellular phone, Gaga, retro arcade games such as digger, pacman, "Saymon says" using costumized electronic trampoline, DDR contest that was controlled by a screen on the harbour's water and "super cellcom" special costumized game that created interaction between a person tied by long flexible strips and a screen, trying to maneuver and run away from creatures on the screen. Tens of thousands people came to play and celebrate at the 2 days long Festival that was covered by the media.watch our video here
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